‘Gabby’s Dollhouse’: Dreamworks’ Next Big Franchise on Netflix?

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There are continuous questions around children’s content in streaming: Is the distribution through SVOD itself enough to encourage the success of franchise levels? This can be defined as content involvement in critical scale masses where it is possible to extensively commercialize IP throughout other businesses, especially toys. Until now there is only one of these main examples, the riding spirit is free from DreamWorks.

DreamWorks and Netflix

DreamWorks went all in streaming years before it was fashionable. Netflix 2013 agreement they saw them doing Windows managed with fair TV content such as franchises such as Shrek and Madagascar. If the streaming landscape is someone, it might not remember the time when this agreement is not part of the furniture.

Collaboration has seen more than 1,200 TV episodes issued. Derivative content for crovers, trolls, how to train your dragon, and the baby boss all flows. There is also independent success with the stories of Guillermo del Toro from the Arcadia trilogy. Add to this rebirth of the riding and fair spirit spirit franchise to say the partnership has won.

Editorial Pivot in the Deal

Following the acquisition of DreamWorks by NBC Universal, a clear editorial pivot looks. The Hitting Netflix series began to diversify far from the Franchise DreamWorks film catalog. Derivatives from universal images are preferred, including a fast & angry garden and Jurassic. Along with this shift, the war streaming war collects steps, with DreamWorks animated television angrily collecting output partners; Added to Netflix and Amazon Prime is upstream and Apple TV +, as well as Svod, Peacock NBCU itself.

Even with a wide film catalog available for inspiration, DreamWorks is needed to dig a little deeper to follow all these outputs. Even though books and comics remain a trusted source, the original preschool concept, Dollhouse Gabby, is Greenlit. This is important in the current streaming landscape where there is a strong instinct to place bets on the existing IP. DreamWorks itself is not specifically in the habit of creating a new TV concept.

Gabby’s Dollhouse Launch

In the show, we followed Gabby, who used his magical cat’s ears to transport him to a dollhouse where he continued his adventure and solved the problem with a number of Kitty characters. The concept shamelessly hit every sweet spot that can be imagined for young girls: cute cats / kittens, nice hair accessories, grilling, crafts, mermaids … the list continues. It’s pink and sparkling in aesthetics. It even has an angle of aspirational at every opening of Live-Action episodes. The viewers were taken to performances by Laila Lailhart Kraner which was a little older. Apart from the trend far from the excess media of children in recent years, what cliches are still often Bullseye.

Gabby’s Dollhouse Year 1 Performance

The shark fins hinted performance on the impact of the series throughout 2021. It was fair to say that Gabby’s doll house had an amazing show, especially considering it only run 10 episodes of content until August. At US Nielsen Streaming Ratings came out as genuine original for children 2-11, defeating the Cretaceous Camp World Jurassic and even more established Baby Boss: Back in business. In the overall ranking, it rubs the shoulder with a household franchise like PEPPA pig and magical: the story of Ladybug & Cat Noir, defeating Bluey and PJ masks.

It holds a similar flag in FlixPatrol kids Top 10 trends Looking internationally, digital digital data figsuk has a Gabby doll house as the most popular kids Netflix, both only for PepPa pigs in the overall ranking.

Do we have a new Netflix Original Kids franchise?

So, do we have new netflix children’s franchises? Content performance metrics certainly tells a positive story. Even though we lost public benchmarks when this had happened before, it was clear that Gabby’s doll number was seen as an extraordinary 1 year property. In addition to this success, IP has a broad merchandise licensing path, claiming a place in five NPD new toy properties in North America, with European roll-out in hand for 2022. The property is mentioned several times in the latest spin master calls, shows that they are quite happy with the business done in 2021.