Daniel Klibanoff - Get More Sales Opportunities with Direct Marketing for Your Business
Daniel Klibanoff – Get More Sales Opportunities with Direct Marketing for Your Business
0
0
Direct marketing has evolved recently, and large and small organizations have adopted it to improve sales opportunities, customer acquisition, and profits. It differs from indirect marketing as the business sends personalized messages directly to the targeted customer. Indirect marketing focuses on the establishment of the brand of the company in the market.
Daniel Klibanoff – Connect directly with the customer
Daniel Klibanoff is a business expert in direct marketing and a serial entrepreneur from Asheville in North Carolina, with over 32 years of invaluable experience in marketing and data solutions. In 1982 he started his data business with $500. He became one of the leading data and marketing solution providers for top names like AARP, Citibank, and other prominent companies in the direct marketing industry in the region.
He is known for his rich experience and innovative skills in helping his clients churn out millions of dollars as revenue from their business. Besides the above, he is an avid philanthropist. With his wife Cathleen, he founded the NGO Angels Among Us, which offers financial aid to students who cannot afford a college education after displaying a deep commitment to civic duty through volunteer work in the community. Both wish to widen the horizon of opportunities for children so that social issues like poverty, substance abuse, and others can be reduced.
How can direct marketing build your business?
According to him, when it comes to direct marketing, it should be an integral part of your marketing strategy. The best part of this form of marketing is that you can send personalized messages to your targeted audience who might be interested in the offering. This boosts the chances of sales, and you earn more profits.
Sending out personalized messages through emails, social media, or display ads
In this form of marketing, you need to create a personalized message for the customer about a product or service they might be interested in. Your notice should be short and to the point so that the targeted customer immediately understands the value of the offering. The choice of words in the news should be enticing enough to invoke the customer to complete the desired action.
Choose a suitable medium for your direct marketing campaigns
You can use emails, social media, or display ads to convey your business message to the targeted audience. The content should have a call-to-action button to guide the customer on the next step when they are interested in the product or service. This way, you can boost sales and earn profits for your company.
Direct marketing should be embraced by small to medium-scale companies primarily because it is cost-effective and has a broader reach than other forms of marketing today.
According to Daniel Klibanoff, direct marketing helps your organization’s sales team to close deals faster as they already have targeted leads. In this way, you can improve investment returns and use the campaign to plan your next one.
