Netflix Kids 2021 Year in Review: Biggest Hits and What’s Next

It was fair to say that Netflix looked bullish about the offer of their children in 2020. The content of their stable obtained from the Rimbo.Can creatiga has begun to land. Disney Veteran, Glen Keane, provided preschool series garbage trucks and animated features, above the month. Hitmaker High School Music, Kenny Ortega, has delivered the Live-Action Julie and Phantoms series. In animation, the Chief of Content Ted Sarandos stated aspiration to reach 6 features a year and arrested or even graduated Disney.

And there are many who will be excited about 2021. Children’s series of higher Obama’s land production. Pipes from the preschool power player Chris Nee (DOC McStuffins / Vampirina) also began to flow. Above this, the theater landscape that covided gives Netflix the opportunity to choose cherries some additional titles from the Sony Pictures animation feature.

Platform Changes

The finding strategy of content on Netflix is ​​also developing. Top 10 trends specifically launched in parts of children in July. Their cellular experience introduces a short “laughter” feature. This allows clip navigation in the experience of the Tiktok style – a definite application for younger viewers. Perhaps the biggest change is the full episode content submitted through the presence of YouTube Kids Netflix significantly increased. After a true walled garden, 2021 saw the first series of Ridley Jones (from the Nee mentioned above) hit Youtube before the Prime Netflix date.

One positive about this shift, for those of us who are outside, are additional potential for content data performance points. Netflix himself, in fact, recently threw a book when data reporting last November. In his first step for streaming services, they began to release global global data seen in series and high-performance films.

Kids’ Content Performance: Animated Movies

So, with all that in mind, what do we know about the performance of children’s content in 2021? Well first of all, we know that the animation feature remains a driver of core involvement for streaming. From Sony, Mitchell’s vs machine saw good performance throughout the US Nielsen Svod rating. Co-production China hopes that the dragon really defeats Mitchells at the Global Trending Top 10s. While Vivo lands on time to see the performance in the new global clock metrics Netflix. Add to the original this original back to the interior, and you have a decent film.

Kids’ Content Performance: Live-Action Movies

In addition to animation, Live-Action films remain the Netflix segment successfully cultivating for some time.

This genre, wasted from the theater, has become something specialized in this service. There are many successful film series including kiss booths, for all boys, and princess switches. Targeting strategies for these films are machine guns, not sniper rifles. Actively pursuing the potential to capture adjacent audiences, including younger / older siblings, often part of the formula. 2021 is no exception for this, with a number of young teenagers / young teenagers who are famous for providing good results for Netflix.

Kids’ Content Performance: Series

Where we have less evidence of the content of children cut is in the series. With the exception of Behemoth Cocomelon (which cut all metrics so frankly embarrassing), our data points for the kids series are quite limited. DreamWorks has had some success, decreasing content for Dollhouse Gabby and Cretaceous World Camp Jurassic pinged on public metrics. But the data on the original in-house netflix is ​​limited. Even in children who are dedicated trends Top 10s, films and specials on the index.

As you can see on the chart above, game games, the floor is lava, is the only exception for this. The Josh Shepherd collaborator brought this to my attention. Very many targeted families, this event is available in the Netflix Kids section, it is possible to drive together. 37M viewers for season 1 are enough to push the green season 2 Greenlight.

What do we have to look forward to in 2022?

So where does it put us when we look forward to 2022? For animated features, both sea animals and my father’s dragon are carefully anticipated. The first was written and directed by the filmmaker of the Academy Award Chris Williams (Moana, Big Hero 6, Bolt). The latter came from the Irish studio cartoon saloon which has received an Oscar nomination for all of their film features. Looking at the live-action feature, high girl sequel 2 and enola Holmes 2 both mentioned in the final income round. The overall value of Netflix looks into a movie goal discussed at length here too.